Miller Coors Case Study

The Challenges

• To promote their flagship brand Miller Light on high traffics bars and restaurants.
• To update their weekly promotions with partners without printing cost.
• Provide a new innovative promotional tool to bars and restaurants.
• Low cost, fast and efficient content updates.

The Solution

• 24” digital screens with customized frames and built in media players in key accounts.
• Screens were strategically positioned to maximize their exposure within the restaurant where there are many other TV screens.
• Screens were either wall or ceiling mounted depending on location.
• Some screens were positioned in the outside windows facing the street.

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The Outcome

• Very well received by bar owners and managers as an innovative visual communication tool.
• High brand recall by customers.