Miami International Merchandise Mart & Sheraton Miami Mart

miami martThe Customer:

The Miami International Merchandise Mart (MIMM) in conjunction with the Sheraton Miami Mart Hotel developed an innovative way to communicate, inform and entertain their visitors and tenants, The MIMM TV Channel.

The Challenge:

MIMM wanted to show dynamic messages and videos promoting the products and services offered, as well as general information about the Mart. They also wanted to list all stores with pictures and location maps. The purpose is to help shoppers and visitors find their way around, entertain and educate them with fashion tips.

The Solution:

We partnered with the mall to created MIMM TV Channel. The channel is being played on plasma screens at the Mart, in the hotel lobby and in all the rooms at the Sheraton Miami Mart Hotel.

The channel’s programming consists of three different segments of information:
1. MIMM Information: •Dynamic Directory – picture and reference map of all showrooms by floor and category.
2. Advertising: • Tenants can display their own advertising on the channel using pictures, video and audio.
3. Cable TV: entertainment and/or news from cable TV channels.