The Source by Circuit City Presented Digital Mats for “Back-to-School” promotion


The Customer: The Source by Circuit City

The Source by Circuit City did a special Back-to-School promotion in their top stores in the Greater Toronto Area.

The Challenge:

To promote a digital remix of their TV commercials, print ads and pictures of the main products for the back to school season.

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The Solution:

They presented Digital Mats and implemented a very catchy and appealing digital signage promotion. The mats were located at the store’s entrances and mobile phones and digital cameras sections. These Digital Mats are durable and can be stepped on without being damaged.


The Outcome:

The promotion lasted 90 days and was designed to help drive traffic and promote back-to-school products such as computers, accessories, digital cameras and cell phones.